3. Privacy Policy
Last updated: Today
At House of Sera, we value your privacy and are committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store and protect your personal information when you visit houseofsera.co.uk, place an order or interact with our website.
By using our website, you agree to the collection and use of your information in accordance with this Privacy Policy.
Information We Collect
When you visit our website or place an order, we may collect the following information:
- Full name
- Email address
- Telephone number
- Billing address
- Delivery address
- Order details
- Payment confirmation information
- Device and browser information
- IP address
- Website activity, including pages visited, products viewed and items added to your basket
We only collect information that is reasonably necessary to operate our business, process your orders, improve your shopping experience and provide excellent customer care.
How We Use Your Information
We may use your personal information to:
- Process and fulfil your order
- Send order confirmations and delivery updates
- Respond to customer enquiries
- Manage returns, refunds and exchanges
- Improve our website and overall shopping experience
- Prevent fraud and enhance website security
- Send marketing communications, where you have chosen to receive them
- Comply with applicable legal, regulatory and tax obligations
Shopify
House of Sera is powered by Shopify, one of the world's leading e-commerce platforms.
Shopify securely hosts our online store and provides the technology that enables us to offer our products and services to you.
Your information may be securely stored through Shopify's servers, databases and applications.
For more information, please visit Shopify's Privacy Policy.
Payments
Your payment security is extremely important to us.
All payments are processed securely through trusted payment providers.
House of Sera never stores your full payment card details.
Depending on your chosen payment method, payments may be processed through providers including:
- Visa
- Mastercard
- American Express
- Apple Pay
- Google Pay
- Shop Pay
- PayPal
- Other secure payment methods available during checkout
Sharing Your Information
To operate our business efficiently, we may share relevant information with carefully selected third-party service providers where necessary.
This may include:
- Shopify
- Secure payment providers
- Delivery partners
- Trusted fulfilment partners
- Customer support platforms
- Email marketing providers (where you've subscribed)
- Website analytics and performance tools
We only share information where necessary to provide our services, process your order or comply with legal obligations.
Fulfilment Partners
To ensure efficient order fulfilment, some orders may be dispatched directly by one of our trusted fulfilment partners.
Where necessary, we may share relevant information required to complete your order, including:
- Your name
- Delivery address
- Order details
- Contact information required for delivery
Some fulfilment partners may be located outside the United Kingdom, including China.
All partners are required to handle your personal information responsibly and only for the purpose of fulfilling your order.
Marketing Communications
If you've subscribed to receive our emails, we may occasionally send you:
- New collection launches
- Exclusive offers
- Seasonal promotions
- Sale events
- House of Sera news and updates
You may unsubscribe at any time by clicking the unsubscribe link in any marketing email or by contacting us at:
Cookies
House of Sera uses cookies and similar technologies to improve your browsing experience.
Cookies help us:
- Remember your preferences
- Improve website performance
- Analyse visitor behaviour
- Support essential checkout functionality
- Deliver a smoother shopping experience
Some cookies are essential for the website to function correctly.
You can manage or disable cookies through your browser settings at any time.
Data Security
Protecting your personal information is a priority for us.
We use trusted platforms, secure technology and reputable service providers to help safeguard your information.
While we take reasonable steps to protect your data, no online transmission or electronic storage method can ever be guaranteed to be completely secure.
Data Retention
We only retain your personal information for as long as necessary to:
- Fulfil your orders
- Provide customer support
- Meet legal and regulatory obligations
- Resolve disputes
- Maintain accurate business records
Your Privacy Rights
Depending on your location and applicable legislation, you may have the right to:
- Access your personal information
- Request corrections to inaccurate information
- Request deletion of your personal information
- Object to certain processing activities
- Withdraw consent where applicable
To submit a privacy request, please contact us at:
Third-Party Websites
Our website may contain links to third-party websites.
House of Sera is not responsible for the privacy practices, policies or content of external websites.
We encourage you to review the privacy policies of any third-party websites you visit.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business, legal requirements or website functionality.
Any updates will be published on this page with the revised "Last updated" date.
Contact Us
If you have any questions regarding this Privacy Policy or how we handle your personal information, please contact our Customer Care team.
House of Sera
🌐 Website: houseofsera.co.uk
📧 Email: info@houseofsera.co.uk